Plain-language specimen
What is Motivational Interviewing?
Motivational Interviewing is a collaborative, person-centered counseling style that helps people explore and resolve ambivalence about behavior change—without the steamroller energy of “just do it.”
Core moves you will hear us obsess over
- Open questions
- Invitations to elaborate—so the story is theirs, not yours.
- Reflections
- Mirroring meaning so people feel understood, not parroted.
- Affirmations
- Naming strengths and effort without empty cheerleading.
- Values
- Connecting change talk to what actually matters in their life.
Why it belongs in health tech
MI is one of the most studied communication frameworks in healthcare—because small shifts in language change outcomes. Our products exist to give you structured rehearsal: the same way a musician runs scales before opening night.